WhyMarketing CalibrateThe B2B CAC self-assessment

For B2B marketing and commercial leaders

Your customer acquisition cost is higher than you think. Calibrate tells you why.

A free self-assessment of the marketing gaps driving your cost of winning and keeping customers. Ten minutes, twenty-eight questions, four prioritised actions. Your report is emailed to you the moment you finish.

28
Questions
10
Minutes
4
Funnel stages
CAC
The metric at the centre
Result emailed on completion

What Calibrate covers

Every marketing capability that affects your cost of winning and keeping customers

CAC is not a single lever. It is inflated by weak brand, leaking pipeline, misaligned sales and marketing, and poor measurement. Calibrate assesses all of it across four funnel stages and shows which gaps are costing you most.

Foundation

Brand and Positioning

  • Positioning and differentiation
  • Identity consistency
  • Value proposition clarity
  • Ideal customer profile
  • Website and digital presence
  • Competitive positioning
Top of Funnel

Awareness and Visibility

  • Channel presence and reach
  • Organic search and SEO
  • Thought leadership
  • Earned media and PR
  • Executive profiling
  • LinkedIn and social
Middle of Funnel

Consideration and Nurture

  • Prospect nurture
  • Consideration-stage content
  • Sales and marketing alignment
  • Account-based marketing
  • CRM data quality
  • Funnel attribution
Bottom of Funnel

Conversion and Performance

  • Marketing ROI and attribution
  • Late-stage enablement
  • Win/loss analysis
  • Customer marketing and retention
  • Pricing and value
  • CAC, CLV and metrics
WhyMarketing CalibrateThe B2B CAC self-assessment

Before we begin

A little context helps calibrate your results.

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WhyMarketing Calibrate
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Foundation

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