Free
Answer some questions about how you win customers and what happens to them afterwards. You get a score, and the three places your money is most likely leaking.
What it looks at
What it costs to win a customer isn't one thing. It goes up when nobody's heard of you, when the right people can't find you, when sales and marketing pull in different directions, and when nobody's measuring any of it. This looks at all four.
Being known
Whether buyers have heard of you before your sales team ever calls.
Getting found
Whether the right people can find you when they start looking.
Staying in the running
What happens between first contact and a decision.
Winning and keeping
Whether the customers you win are worth what they cost.
It won't give you the actual figure. That needs your own accounts and a few hours of work. What this tells you is whether finding out is worth your time.
Your score
The three places your money is most likely leaking, what each one is costing you, and what to do about it first. Emailed straight away.
Working out your result…